Reno Media Group
Campaign Performance Report
Qdoba Mexican Eats · Sparks, NV

Grand Opening Digital Campaign

Display, CTV/OTT and Meta performance for the 2838 Vista Blvd location. Reporting period July 27 – August 24, 2026.

Programmatic Display CTV / OTT Geofencing Meta — Facebook & Instagram
Qdoba
The Headline

Campaign summary

Across programmatic display, connected TV and Meta, the campaign delivered 467,549 impressions in its first four weeks. Six creative messages ran in four display sizes plus a :15 video, all pointed at the new Sparks location.

467,549
Total impressions
Display, CTV/OTT and Meta combined
206,087
Display & CTV impressions
762 clicks · 0.37% CTR
261,462
Meta impressions
112,141 people reached
0.66%
Best CTR — Golden Eagle
Nearly 2× the campaign average
Display Summary

Performance by creative message

Sizes rolled up. Each message ran as 728×90, 320×50, 320×480 and 300×250.
Creative message
Impressions
Clicks
CTR
Reach
Grand Opening
Sparks Just Got A Whole Lot Tastier
39,395
177
0.45%
6,727
Queso
The Wait Is Over, Bring On The Queso · includes 12,966 retargeting impressions
41,492
158
0.38%
6,565
To Go
You’ve Got Places To Be · We’ll Make It Quick
34,625
154
0.44%
6,430
Catering
Big Plans? Bring The Flavor
34,258
154
0.45%
6,208
Rewards
Free Food Is Closer Than You Think
30,510
119
0.39%
6,111
Qdoba Video
CTV / OTT · 1920×1080 · non-clickable inventory
25,807
—
—
3,798
Total
206,087
762
0.37%
20,500
Reach is reported per ad group and is not de-duplicated across creatives; the total shown is the sum of ad-group reach. Display clicks measured on image units only.
The Creative

Six messages, one location

Every unit carried the new address and a single call to action. All five display concepts also ran as-is on Facebook and Instagram.

Grand Opening creative
Grand Opening
39,395 impressions · 0.45% CTR
Queso creative
Queso
41,492 impressions · 0.38% CTR
To Go creative
To Go
34,625 impressions · 0.44% CTR
Catering creative
Catering
34,258 impressions · 0.45% CTR
Rewards creative
Rewards
30,510 impressions · 0.39% CTR
Qdoba Video
25,807 CTV/OTT + 10,838 Meta impressions
Location Targeting

Ad group breakouts

Three tactics worked the ground around the restaurant: a geofence on the sports complex, a half-mile proximity fence on the Vista Blvd center, and a retargeting pool fed by both.

Geofence
Golden Eagle Sports Complex

Devices entering the complex are served Qdoba ads during and after games and tournaments — families and teams looking for a fast meal nearby.

18,004
Impressions
119
Clicks
0.66%
CTR
Highest click-through rate of any ad group in the campaign.
Proximity Geofence
0.5-Mile Radius, Vista Blvd

A half-mile fence around 2838 Vista Blvd Ste 102 & 106 captures shopping-center traffic — Safeway and the surrounding retail — and serves them on the spot.

7,509
Impressions
21
Clicks
0.28%
CTR
273 people reached inside the fence.
Retargeting
Display Retargeting

Everyone touched by the geofences re-enters the funnel here and sees the Queso message again as they browse elsewhere.

12,966
Impressions
42
Clicks
0.32%
CTR
Second-touch frequency against a known-nearby audience.
All ad groups
Impressions
Clicks
CTR
Reach
Vista — Display Audience — Predictive
90,234
313
0.35%
8,969
Vista — Display Audience
51,567
267
0.52%
7,046
Golden Eagle Sports Complex
18,004
119
0.66%
163
Display Retargeting
12,966
42
0.32%
251
Display — Proximity-GEO
7,509
21
0.28%
273
Vista — CTV — Sparks
12,590
—
—
2,239
Vista — CTV — Audience
6,348
—
—
693
Vista — OTT — Audience
6,869
—
—
866
CTV / OTT

Video on the big screen

25,807
Video impressions delivered

Full-screen, non-skippable placements on connected TV and streaming apps. CTV inventory carries no click, so value is measured in completed views and reach.

Vista — CTV — Sparks
Geographic targeting, Sparks households
12,590
2,239 reach
Vista — OTT — Audience
Behavioral audience, streaming apps
6,869
866 reach
Vista — CTV — Audience
Behavioral audience, connected TV
6,348
693 reach
Meta Summary

Facebook & Instagram

Same creative, social placements. Reported on unique outbound clicks, so rates are not directly comparable to display CTR.
261,462
Impressions
112,141
People reached
622
Unique outbound clicks
Ad
Impressions
Reach
Outbound clicks
CTR
Rewards Image
114,573
46,697
302
0.65%
Queso Image
108,050
46,536
256
0.55%
Grand Opening Image
27,174
13,628
53
0.39%
Grand Opening Video
10,838
4,476
11
0.25%
Quick Image
Paused early in flight
827
804
—
—
Meta reports reach per ad; totals are the sum of ad-level reach and are not de-duplicated across ads.
Where it stands

Four weeks in, all flights are still live.

Display, CTV and Meta run through late October. Golden Eagle and the proximity fence are the strongest performers on the ground and have room for more weight.

Campaign periodJul 27 – Aug 24, 2026
Total impressions467,549
Creative messages live6
Flights endOct 26 – Nov 2, 2026
Reno Media Group
Reno Media Group · 961 Matley Ln, Reno, NV 89502
Prepared for Qdoba Mexican Eats — 2838 Vista Blvd Ste 102 & 106, Sparks, NV 89434